As covered by Fresh Cup — May 29, 2026

Fresh Cup examined whether launching a coffee business still makes sense amid rising costs and competition, using Boondocks Coffee Roasters — which grew from a pop-up stand into a full espresso bar near UCLA — as a case study. CFF program lead Julie Housh is quoted in the piece, urging owners to get clear on why their company exists in the first place. The article points to a distinctive, personally-rooted brand, calculated risk-taking, and staying anchored to a clear mission as the throughlines behind coffee shops that build lasting, profitable businesses.

Read the full story on Fresh Cup →